Direct-to-Consumer Skincare
Launch an online skincare brand against department-store prestige labels, drugstore staples and a wave of influencer-led startups. Win on ingredients and community, or get priced into the bargain bin.
You have three products, a clean formula story and a few thousand followers. Your customers can buy prestige serums at the department-store counter, dependable moisturiser at the drugstore for a fraction of your price, or one of a dozen other online brands their feeds keep showing them. The decisions are a consumer brand's: premium or accessible pricing, how much to spend on brand and creators versus product, whether men's skincare is a real opening, and how much customer service it takes to turn a first order into a repeat one. It teaches brand-building economics: healthy product margins eaten by marketing and shipping, the value of repeat purchase, and why direct-to-consumer is not the same as cheap to acquire.
$5.00 a seat · 4 simulated years, decided quarterly · by SparkTower.