Niche Streaming Service
Launch a documentary streaming service against the giant platforms that already sit on every TV. Win the viewers who want more than the true-crime shelf, and keep them subscribed past the free trial.
Every household already pays for two or three streaming services, and the giants spend billions a year on content. Documentaries are a shelf on their home screens. Your service is all documentary: nature, history, science and the films festivals loved and the algorithms bury. The decisions that matter are content spend against subscription price, how much to pay for marketing to win a subscriber who may cancel next month, whether to sell to schools and libraries as well as households, and how fast to grow the catalogue before the money runs out. It teaches a crowded market with switching costs close to zero. Viewers churn on a whim, the giants set the price expectation, and a niche service lives on loyalty — the subscribers who would miss it — rather than on reach.
$5.00 a seat · 4 simulated years, decided quarterly · by SparkTower.