Student Budgeting App
Launch a freemium budgeting app for college students: millions of free downloads, a few per cent who pay, app-store fees on every subscription, and the bank apps giving the basics away.
Your app links to a student's bank account, splits rent with roommates and warns before an overdraft. Downloads are easy; turning free users into paying subscribers at $4 a month is the whole business. The choices are freemium choices: how much to hold back for the paid tier, whether to spend on campus ambassadors or on features, how much support a twenty-year-old with a failed bank link actually needs, and whether to court graduate students and parents who pay more and churn less. It teaches consumer subscription economics: tiny prices, enormous audiences, app-store and data-provider costs, and why retention matters more than downloads.
$5.00 a seat · 3 simulated years, decided monthly · by SparkTower.