Twitch streamer simulator
See how fast your Twitch channel would grow, what it would earn and who you'd be up against — month by month for two years — before you give it another year of your life.
Hours live, subs and the raid that doubles a night. This one opens as Night Shift Live: A live-streaming channel earning from subscriptions, donations and sponsored streams. Rename it, reprice it, or describe your own Twitch channel and let Nova rewrite it to fit.
What a steady stream ends up with
Played steadily for all two years — quality first, then growth, a fair share of the bank spent each year — a steady stream here ends its last year on $2.2k of revenue and $658 of profit, with 4,480 viewers and 1.4% of the market (#5 of 5).
It starts from nothing: $20k in the bank and you, 40 hours a week, with no audience yet.
People who play it well do better, and a bad plan runs out of money.
Revenue in the last year: $2.2k
Profit in the last year: $658
Viewers at the end: 4,480
Share of the market: From nothing to 1.4%
Where it finishes: #5 of 5
Years and decisions: 2 years, monthly
What you'll decide each month
Each month you decide how much goes into each stream, how many sponsor reads to take, what to spend on getting found, and who to hire to help — and, if you like, whether to buy viewers.
Each decision shows on a forecast before you file it, and every period resolves against the rivals and the economy.
Who your viewers are
The audience comes first and the money follows it. Most viewers watch once; the viewers who come back for every stream, and the few who pay, are what make it a living.
400,000 viewers in all, across English-speaking, Europe, Latin America and South & Southeast Asia.
Casual viewers: They watch what the algorithm serves and rarely come back on purpose. About 220,000 of them, worth $30 a year each.
Regulars: They watch every upload and notice when one is late. About 112,000 of them, worth $60 a year each.
Superfans: Members, merch and the comments section — the people who pay. About 28,000 of them, worth $150 a year each.
Hobbyists learning: They came for one how-to and stay if the next one is as useful. About 40,000 of them, worth $72 a year each.
Who you're up against
Three rivals are already in it, and they play to win: they cut prices, spend on marketing and answer what you do. Most of the market is theirs on day one.
The top streamer in the category: The biggest, and slow to change — it has stopped listening to its smaller customers. Holds about 30% of the market.
The 24/7 stream team: Wins on price and little else; its customers leave the moment somebody is better. Holds about 18% of the market.
Clips channels: Clever and quick, but stretched thin and hard to get hold of. Holds about 8% of the market.
How it works
Free until you start: building and previewing cost nothing, and starting is $10, once.
Build it — free: Press build and you get your own copy of this market: four kinds of viewer, three rivals and four territories.
Make it yours: Change any number, describe your Twitch channel in a sentence or two and let Nova fill it in, or upload a profit and loss or a month-by-month sales history to fit it to your real figures.
Preview — free: See what a steady stream ends up with, and every warning worth reading, before you pay anything.
Start — $10: Pay once to start, your seat included. Then run it month by month for two years.
Also for
twitch · streamer · streaming · live · gaming stream · kick
How much does the Twitch streamer simulator cost?
Building and previewing are free: make your own copy of this Twitch channel market, change anything in it and see what a steady stream ends up with without paying. Starting the simulation is $10, once, and your own seat is included.
Can I make it match my own Twitch channel?
Yes. Every number can be changed — the viewers and what they pay, the rivals, the territories, the costs and the starting cash. Or describe your Twitch channel in a sentence or two and Nova, SparkTower's AI, fills every section in for one Nova action. If you already trade, upload a profit and loss or a month-by-month sales history and the simulation is fitted to your real numbers, starting from where your business stands today.
Are the numbers realistic for a Twitch channel?
The template is checked against what real ones do: played steadily, a believable one finishes year two turning over between $1k and $40k, with between 500 and 40,000 viewers. This one's preview comes to about $2.2k and 4,480. Your own prices, costs and figures change that, which is the point of trying it here first.
Does it count viewers or money?
Both, in that order. Viewers grow with every stream you make and every one you skip, and the money follows them: ads, sponsors and the viewers who pay. You decide how much goes into each stream and how many sponsors to take.
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