B2B SaaS startup simulator
See what your B2B SaaS would turn over, how many accounts you'd win and who you'd lose them to — quarter by quarter for four years — before you spend real money.
Seats, churn and the enterprise deal that changes the year. This one opens as Ledgerly: Subscription software that small and mid-sized companies use to run one painful part of their operations. Rename it, reprice it, or describe your own B2B SaaS and let Nova rewrite it to fit.
What a steady SaaS ends up with
Played steadily for all four years — quality first, then growth, a fair share of the bank spent each year — a steady SaaS here ends its last year on $656k of revenue and $106k of profit, with 298 accounts and 3.5% of the market (#6 of 6).
It starts from nothing: $25k in the bank and you, 50 hours a week, with no accounts yet.
People who play it well do better, and a bad plan runs out of money.
Revenue in the last year: $656k
Profit in the last year: $106k
Accounts at the end: 298
Share of the market: From nothing to 3.5%
Where it finishes: #6 of 6
Years and decisions: 4 years, quarterly
What you'll decide each quarter
Each quarter you price the licence, choose between building features and making it reliable, hire the people who sell and support it, and decide whether to raise money or borrow it.
Each decision shows on a forecast before you file it, and every period resolves against the rivals and the economy.
Who your accounts are
Software is sold licence by licence and lost through churn: a cheap plan fills the top of the funnel, but the accounts that stay and grow are what pay for the company.
15,000 accounts in all, across United States, United Kingdom, Germany, Canada and Australia.
Small teams: A few people, a card on file, and no patience for a sales call. About 8,250 of them, worth $1.2k a year each.
Growing companies: They will pay for something that works and an answer when it does not. About 4,500 of them, worth $3.1k a year each.
Enterprises: Procurement, a security review and the deepest pockets in the market. About 1,050 of them, worth $14k a year each.
Odd ones out: People using spreadsheets or a tool built for something else, because nothing fits. About 1,200 of them, worth $1.9k a year each.
Who you're up against
Four rivals are already in it, and they play to win: they cut prices, spend on marketing and answer what you do. Most of the market is theirs on day one.
The incumbent suite: The biggest, and slow to change — it has stopped listening to its smaller customers. Holds about 32% of the market.
The cheap self-serve tool: Wins on price and little else; its customers leave the moment somebody is better. Holds about 18% of the market.
The well-funded newcomer: Clever and quick, but stretched thin and hard to get hold of. Holds about 10% of the market.
A feature inside something bigger: Hasn't changed in years and is living off the customers it already has. Holds about 10% of the market.
How it works
Free until you start: building and previewing cost nothing, and starting is $10, once.
Build it — free: Press build and you get your own copy of this market: four kinds of account, four rivals and five markets.
Make it yours: Change any number, describe your B2B SaaS in a sentence or two and let Nova fill it in, or upload a profit and loss or a month-by-month sales history to fit it to your real figures.
Preview — free: See what a steady SaaS ends up with, and every warning worth reading, before you pay anything.
Start — $10: Pay once to start, your seat included. Then run it quarter by quarter for four years.
Also for
software · b2b · startup · platform · dashboard · subscription software
How much does the B2B SaaS startup simulator cost?
Building and previewing are free: make your own copy of this B2B SaaS market, change anything in it and see what a steady SaaS ends up with without paying. Starting the simulation is $10, once, and your own seat is included.
Can I make it match my own B2B SaaS?
Yes. Every number can be changed — the accounts and what they pay, the rivals, the markets, the costs and the starting cash. Or describe your B2B SaaS in a sentence or two and Nova, SparkTower's AI, fills every section in for one Nova action. If you already trade, upload a profit and loss or a month-by-month sales history and the simulation is fitted to your real numbers, starting from where your business stands today.
Are the numbers realistic for a B2B SaaS?
The template is checked against what real ones do: played steadily, a believable one finishes year four turning over between $30k and $3m, with between 25 and 1,500 accounts. This one's preview comes to about $656k and 298. Your own prices, costs and figures change that, which is the point of trying it here first.
Can I use it to test a B2B SaaS business plan?
That is what it is for. Put your plan's prices, costs and starting cash in, play it forward quarter by quarter, and see whether the money lasts, how many accounts you would need and what a rival's price cut does to you — before you put real money in.
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