A business simulation game where every decision is yours
Run a company in a live market. Every round you decide prices, marketing, hiring, product, capacity and borrowing; the market resolves against the other players and the companies already in it; and the leaderboard shows who built the most valuable business.
Play as a team or alone
Take one seat at a table of five — chief executive, marketing, finance, technology or operations — and argue it out, or build a simulation and run every desk of your own company.
Markets that fight back
Rivals hold most of each market and do not hand it over. Customers have budgets, competitors react, the economy moves, and events land — a viral moment, a recall, a funding winter.
Dozens of businesses
Cafés, gyms, clinics, software, online stores, restaurants and more, each with its own customers and costs. Or build a simulation of any business you like.
Free to play
Public seasons are free. Building your own simulation costs $10, and other players' simulations are on the marketplace.
Is the business simulation game free?
Yes, the public seasons are free to play. Building your own simulation is $10, and some marketplace simulations are paid.
Can I play with friends?
Yes. A team of five can share one company, each person holding one desk, or friends can each run a company in the same market.
What do you decide each round?
Price, marketing, product and quality, hiring, capacity, which regions to sell in, and how to finance the company — borrowing, repaying and raising money.