Sales training simulation
For your sales team: five people, one desk each, run Keystone Supply quarter by quarter for four years against three rivals that play to win.
Accounts, pricing and pipelines — for a sales team to practise on. This one opens as Keystone Supply: A sales team practises winning and keeping business accounts against established suppliers. Rename it, reprice it, or describe the market you want and let Nova rewrite it to fit.
What a steady team ends up with
Played steadily for all four years — quality first, then growth, a fair share of the bank spent each year — a steady team ends with 5.1% of the market, finishing #5 of 7, on $3.8m of revenue in the last year.
The team inherits it as it stands today: 240 accounts, 25 staff and $500k in the bank.
People who play it well do better, and a bad plan runs out of money.
Revenue in the last year: $3.8m
Profit in the last year: $750k
Accounts at the end: 294
Share of the market: From nothing to 5.1%
Where it finishes: #5 of 7
Years and decisions: 4 years, quarterly
What you'll decide each quarter
Each quarter you set your fees, decide how many people to carry against the work you have won, what to spend on winning the next account, and which cities you work in.
Each decision shows on a forecast before you file it, and every period resolves against the rivals and the economy.
Who your accounts are
Expertise sells on reputation and is limited by people: every account needs somebody's hours, so growing means hiring just ahead of the work without running out of cash first.
6,000 accounts in all, across your home city, the capital, the second city, a university city and a coastal city.
Small businesses: One decision-maker, a tight budget, and a need for it to just be handled. About 3,300 of them, worth $5.4k a year each.
Mid-sized firms: A proper brief, a few stakeholders and a renewal every year. About 1,800 of them, worth $17k a year each.
Large organisations: Panels, procurement and the work that pays for everything else. About 420 of them, worth $60k a year each.
Founders and individuals: One-off help, found through a friend or a search. About 480 of them, worth $3k a year each.
Who you're up against
Three rivals are already in it, and they play to win: they cut prices, spend on marketing and answer what you do. Most of the market is theirs on day one.
The big-name firm: The biggest, and slow to change — it has stopped listening to its smaller customers. Holds about 28% of the market.
The local practice everyone uses: Hasn't changed in years and is living off the customers it already has. Holds about 20% of the market.
The freelancer network: Wins on price and little else; its customers leave the moment somebody is better. Holds about 12% of the market.
How it works
Free until you start: building and previewing cost nothing, and starting is $10, once.
Build it — free: Press build and you get your own copy of this market: four kinds of account, three rivals and five cities.
Make it yours: Change any number, describe the market you want in a sentence or two and let Nova fill it in, or upload a profit and loss or a month-by-month sales history to fit it to your real figures.
Preview — free: See what a steady team ends up with, and every warning worth reading, before you pay anything.
Start — $10: Pay once to start, your seat included; everyone else at the table is $1 a seat. Then run it quarter by quarter for four years.
Also for
sales · sales training · account management · pricing · negotiation · pipeline
How much does the sales training simulation cost?
Building and previewing are free: make your own copy of this market, change anything in it and see what a steady team ends up with without paying. Starting the simulation is $10, once, and your own seat is included; everyone else at the table is $1 a seat.
Can I change the market for my sales team?
Yes. Every number can be changed — the accounts and what they pay, the rivals, the cities, the costs and the starting cash. Or describe the market you want in a sentence or two and Nova, SparkTower's AI, fills every section in for one Nova action. To play a real company's numbers, upload its profit and loss or a month-by-month sales history and the simulation is fitted to them.
Is it a fair contest for a sales team?
It is tuned to be one: played steadily, a team should end with between 2% and 35% of the market — enough to be a real business, not so much that one ordinary plan walks away with it. This one's preview comes to about 5.1%. Teams that read the market well do better.
Can my sales team play it together?
Yes — it is set up for a table of five, one desk each: chief executive, marketing, finance, product and operations. Starting it gives you a link to invite the other four, and every quarter their decisions land together. A bigger group starts one simulation per table of five.
More education & training simulators